The Insight
Our Philosophy
Our Playbook
We obsess over one number: the ROI partners actually walk away with. That obsession — and the data it produces — now sits at the core of our partnership model.
We know exactly where every member sits — in their innovation journey, and in their buying cycle. That intelligence is what makes partnership work. Alignment first. Always.
We play one role in your marketing — the hard one. Placing you inside the conversations already happening among M&A teams looking to innovate. Pipeline, yes. ROI, always. But with discretion — partners aligned, interactions designed with purpose and trust.
2×
AI adoption among M&A executives doubled in
2025.
Bain Global M&A Report 2026
30–40%
Of PE investment committee time now spent evaluating AI readiness in portfolio companies.
PwC — AI in Private Equity 2025
20%
Increase in successful deal closures for teams using AI in the negotiations.
BCG 2025 M&A Report
70%
Of AI’s value in M&A comes from people changing how they work — not the technology itself.
BCG 2025 M&A Report
Why partner with the Council
Every partnership in B2B media offers access, voice and association. The Council offers those table stakes — and three things only it can.
01 Pre-qualified by selection
Members opt in because they are innovation-active. Tech-forward, innovation-curious, authoritative on the deal process. Not inferred from behaviour. Stated. The rarest condition in B2B marketing — an audience that has self-declared as in-market for the partner's category.
02 Curated buying journey.
A view of where each member sits in their innovation and buying journey — across categories, deal lifecycle stages, and member jobs-to-be-done. Proprietary intelligence built from the Council's diagnostic toolkit.
Three instruments: the AI Maturity Index, the Jobs-to-be-Done Canvas, and the Prompt Library.
03 Congruent commercial design
Co-curated messaging that meets each member at their journey stage. Problem-unaware moves to problem-aware on terms the partner shapes. By the time the partner conversation happens, the member is ready for it.
Who’s in the Room
The world’s most acquisitive companies. The corporates running programmatic M&A. The deal teams being challenged to do more — and do it differently.
M&A & CORP DEV
Running the deal pipeline. Accountable for the inorganic growth agenda. Under pressure to scale output without scaling headcount.
LEGAL, M&A
Navigating the legal complexity of technology-driven transactions on live deals, in real time.
M&A TECHNOLOGY & INNOVATION
Driving the AI and innovation agenda inside the deal team. Accountable for translating what’s possible into how the work gets done.
JOB TITLES IN THE ROOM
Head of M&A
VP Corporate Development
Chief Strategy Officer
Head of Corp Dev
General Counsel M&A
Head of M&A Integration
Chief Integration Officer
Head of M&A Technology & Innovation
SECTORS REPRESENTED
Technology
Healthcare
Pharmaceuticals
Financial Services
Consumer & Retail
Media & Telecoms
Insurance
Real Estate
Energy & Utilities
Industrials
Professional Services
Infrastructure
Life Sciences
Private Equity
The Partner Community
M&A ADVISORY
Tax, Financial, Commercial, Due Diligence, ESG, Human Capital, Reputational, Integration and Value Creation.
The room where their senior practitioners, published authorities and forward-looking research connect with the corporate teams making the calls — at the moments those calls are being shaped.
LEGAL
M&A counsel, Competition law, Regulatory advisory.
A structured platform to surface the legal complexity of technology-driven transactions — alongside the corporate counsel and M&A heads working through it in real time.
TECHNOLOGY
Virtual data rooms, AI-powered due diligence, M&A workflow and integration platforms, deal intelligence and sourcing.
Category-exclusive presence at the conversations that determine how their platform category gets evaluated, integrated, and deployed across the deal lifecycle.
RISK & INSURANCE
W&I underwriting and broking, transaction tax liability, cyber and technology risk.
A working position inside the conversation about how AI is changing diligence — the category most directly exposed to what is shifting, with the room that is shifting it.